Thursday, 5 September 2013

Blog Tour: Crowdfunding for Social Good Financing Your Mark on the World by Devin D Thorpe

I received a copy of Crowdfunding for the Social Good, Financing Your Mark on the World in exchange for my review as part of this blog tour. Crowdfunding for the Social Good looks at the advantages, pitfalls and processes involved in financing social businesses through the process of crowdfunding. If you are like I was before reading this book, and have no idea what crowdfunding is, then you will be glad to know that I picked out a quote from the introduction which explains the concept: 
Crowdfunding is the opposite of soliciting grants from foundations, corporations and governments. Instead it represents your ability to access money from your network.
Similarly it may interest you to know the definition that Crowdfunding for the Social Good gives to social entrepreneurs and social businesses:
You are a social entrepreneur if your focus in building something is to make the world a better place and that takes priority over making a fortune.

I found that Crowdfunding for the Social Good, was an informative and informational read, and that it was very easy to understand. This is taking into account that before I read this book I had no idea what crowdfunding was, despite the fact that I have come across many examples of it in my day to day usage of common social media. After all, I now know that crowdfunding principles and ideas can be applied to the charity fundraising pages that people seem to constantly have going.

As well as the informational and clear tone, I can see how the information included in Crowdfunding for the Social Good, could be useful in ways other than for crowdfunding. For example, I found that the chapter on the creation of videos could be useful for my own role within the family company (I focus on social media organisation and marketing), as though the tips were geared up towards selling social causes, in the case of the videos (and not the fundraising) the tips could be applied to any business.

Along side the hints, tips and information about the processes behind crowdfunding, Crowdfunding for the Social Good also gave plenty of examples, of a diverse range of causes, in order to demonstrate the proper usage of these techniques. These included interviews with the people behind the campaigns and detailed facts and figures.

A very informative read, if you are planning on starting to do crowdfunding yourself then I would definitely recommend you read this!

Crowdfunding for Social Good: Financing Your Mark on the World

by Devin D. Thorpe Over the last year of writing my Forbes blog, I have had the opportunity to really dig deeply into the world of crowdfunding. I’ve just completed my first draft of my new book, Crowdfunding for Social Good: Financing Your Mark on the World. The book is a guide to successful crowdfunding for people who want to change the world. The book is not a sequel to my book, Your Mark On The World, but it is written in the same spirit. I’ve studied a dozens of successful crowdfunding campaigns, interviewing the people behind them to learn their secrets for success. Devin's Book, Your Mark on the World, was downloaded over 75,000 times and reached the #19 spot on Amazon's free book list--among all free books. It remains on the top 50 free nonfiction books at Amazon.

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About Devin:

Devin D. Thorpe thinks he is the luckiest person alive. After being “let go” from the best job he’d ever had—as the Chief Financial Officer of the multinational food and beverage company MonaVie—he and his wife ended up living in China for a year where he wrote Your Mark On The World and embarked on the career he’d always wanted yet hadn’t dared dream. Now, as an author, a popular guest speaker and Forbes contributor, Devin is devoted full time to championing social good. His current life isn’t much like his past. As an entrepreneur, Devin ran—at separate times—a boutique investment banking firm and a small mortgage company. He served as the Treasurer for the multinational vitamin manufacturer USANA Health Sciences years before becoming CFO for MonaVie. Over his career he led or advised on the successful completion of $500 million in transactions. Devin squeezed in two brief stints in government, including two years working for Jake Garn on the U.S. Senate Banking Committee Staff and another year working for an independent state agency called USTAR, where he helped foster technology entrepreneurship during Governor Jon Huntsman’s administration. Devin is proud to have graduated from the University of Utah David Eccles School of Business, which recognized him as a Distinguished Alum in 2006. He also earned an MBA at Cornell University where he ran the student newspaper, Cornell Business. Today, Devin channels the idealism of his youth with the loving support of his wife, Gail. Their son Dayton is a PhD candidate in Physics at UC Berkeley (and Devin rarely misses an opportunity to mention that).

Twitter: @devindthorpe
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